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Saturday, September 13, 2008

Factlets about online behaviour

I noticed a couple snippets of news about research into the online behaviour of older people

More women over 45 are using the internet once a day than those aged between 16 and 24, claims new "We Know Women Online" research from Hearst Digital. Don’t bother looking for reference to the report, they waiting to launch it on the 2nd October.

The survey, carried out to gain a better understanding of women's interactive habits, unearthed various findings, including that the large majority of women (85%) use the internet daily, with the 25 to 34-year-old age group being the most frequent users.

According to a research outfit in the US (The NPD Group) more than half of all Web users (57%) visited a social networking site in past three months. Web users aged 13- to 34-year-olds are significantly more likely to visit social networking sites -- and to visit them more often -- baby boomers who visited social networking Web sites did so an average of 8 times over the previous three months.

Neither of these factlets comes as any surprise but they might be useful in a PowerPoint presentation. Dick Stroud

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