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Wednesday, September 09, 2009

US politics breaks along demographics lines

Views about how members of Congress should vote on the forthcoming Healthcare Reform Bill provide a fascinating insight into how the attitudes of Americans divide along demographic lines.

This research from Gallup shows a big division by gender, income and age.

I wonder how the marketers in the Obama’s team are going to tackle this one. If they are not careful they are going to be left with their support only coming from young poor females.

It is difficult to know if these results are specific to healthcare or show a more generalised trend in the American electorate. Dick Stroud

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