sharethis

Friday, April 30, 2010

Beware of calling them Boomers


The Metlife Boomers in the Middle study examines the Baby Boomer cohort born 1952–1958 (i.e. those who will reach the ripe old age of 52 and 58 years old in 2010).

There are lots of nice charts but this is the one that I found interesting.

It would seem that if you label this bunch as Boomers then you are best going to satisfy a third of group.
The alternatives don’t do too well. The manufactured term “Generation Jones” only reaches noise levels of acceptance. Generation X doesn’t do that much better.

It seems that this bunch don’t want to be called anything in particular. That is the important message to take from this research. Dick Stroud

No comments: