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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, April 30, 2010

The middle aged brain

Chuck Nyren has a interesting blog posting about a new book by Barbara Strauch called The Surprising Strengths Of The Middle-Aged Brain.

I am not going to repeat what Chuck says about it other than to say I have just ordered a copy. Dick Stroud

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1 Comments:

Blogger Chuck Nyren said...

I think you'll like it, Mr. Stroud.

She puts a very positive spin on it all - which might shake up a curmudgeon like you! ;) Sometimes it veers into the 'motivational' - but she does a good job justifying her points.

I think we all have this feeling that we're smarter in many ways than we were thirty years ago - and we even 'think better' than we did in our twenties, thirties - and she puts forth a good case that this is probably true.

5:45 PM  

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