About Dick Stroud
Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.
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Skype Name: dickstroud
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- Older consumers go online in Germany
- Same old question - same (ish) answers
- The pace of fragmentation of the UK is increasing
- The older we get the better we were
- Online Banking the mix of age and education
- Aviva car insurance ad
- Power of Word of Mouth (WOM)
- MetLife revisits the results of a previous study
- Yet more proof about the importance of Web video
- EBooks overtake paper on Amazon
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