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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, January 31, 2011

Think twice about using in-stream online ads

I have never been a great fan of in-stream video ads. Looking at this analysis I shouldn’t be surprised since neither are most others of my age group.

If this type of advertising is something that you are considering then it might be a good idea to read this article in eMarketer. Dick

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