Millward Brown digital predictions for 2011

I like Millward Brown reports. There is nothing radically that new in their predictions for 2011 but it is worth a quick read.

Because of my interest in Web video (quick plug for my web video production company InTwoFocus and my Web video blog) it was good to see that the expectations for video advertising are a continuing move in the upward direction.


Millward Brown think the most interesting development in 2011 will be the roll out of Google’s TrueView advertising format, which puts users in control and allows them to skip ads they don’t find relevant.

Because of Google’s presence in the web video world this must be something worth monitoring. Interesting times. Dick Stroud