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Thursday, February 17, 2011

Don’t lock your documents

Allianz Life has done, what looks like, some reasonable research about the financial status of older Americans.

For reasons best known to themselves the company has locked all of the research documentation that they encourage you to download from their web site so that it is impossible to copy any of the text. What a daft thing to do.

Cripes, it is not as if it is a national secret. If you are interested you can read about the research here and download a white paper here.

If anybody from Allianz is reading this blog have a word with your marketing department and tell them that they should be encouraging people like me to talk about the positive aspects of your company rather than criticise its 1990s attitude to content. Dick Stroud

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