• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, February 18, 2011

Where do older Americans live


Metlife's monthly QuickFacts newsletter is a good round-up of the interesting articles published about older people. The above chart shows where Americans over the age of 55+ live. As you can see, only 3% live in age-qualified housing. The 21% who live in 'other' 55+ communities is a confusing since this is housing areas where the majority of people are older. How the hell you work that out I don't know.

There is no doubt that MetLife is head and shoulders above other financial institutions in the way it covers the older market. Dick Stroud

Labels: ,

Bookmark and Share

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home