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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, February 28, 2011

The Harris Poll about the state of American waistlines


In the previous blog posting I talked about ‘heavyweight’ papers. In this post I will talk about heavyweight people.

The Harris Poll gives lots of stats about the state of American waistlines. Not good is the bottom line.

The chart suggests that 27% of baby boomers reckon their weight has given them health issues. I suggest that is blissful ignorance of the problems their weight problem is creating.

If I were a supplier of diabetes drugs I would be encouraged by these findings. If I was a public health worker I would be frantic. Dick Stroud

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