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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, February 05, 2011

The saddest product endorsement you will ever see



Apple couldn’t want more glowing praise for the iPad than this video clip from Gabrielle Giffords, the Arizona senator whose shooting shocked the world.

Very sad watching this knowing what was to befall the poor lady. I do hope she makes the best recovery possible. She looks a genuine person. Dick Stroud

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