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Tuesday, November 29, 2011

Microsoft at last learns something from Apple





Kinect is an amazing technology that could/can radically improve the interface between humans and computers.

I recently attended a presentation given by a senior MS guy who showed some video of a hacked Kinect box helping somebody in a wheelchair navigate a supermarket. 


This video and article demonstrate that MS have got the message that there is a bigger world than games for the technology.


As I keep saying, the interface is where we are going to see the greatest improvements for oldies. I can imagine the ad agency briefing for this video. "OK, guys what we want you to do is think how Apple would advertise the technology and then do it".


MS, better late than never you are understanding that emotions sell kit. Dick Stroud

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