Saturday, February 11, 2012

Three examples of successfully targeting US boomers

A very interesting article in the  Engage:Boomers section of MediaPost by by Mark Bradbury about successful marketing campaigns to target US boomers.

This Magic Brownie ad is a great example of why its hard to create universal ads. I have no idea what they are talking about - no doubt it means a lot to my peers in the US.

This Toyota Venza ad did show in the UK - no idea if it had the same success as in the US. It certainly got my attention.

The way that Tinker Tailor Soldier Spy was launched in the US, to maximise upon the word of mouth of the older cinema goer is fascinating. No idea if they did the same thing in the UK. I have read the books, listened to the radio adaption, watched the TV series and now the film and still have no idea what is going on.

An article that is well worth reading. Dick Stroud

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