Dick Stroud
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All about improving the customer experience for older consumers
Thursday, August 02, 2012
When grandparents are the main source of family income
A survey this year by
Simple Lógica,
Gallup’s partner in Spain, found a sharp increase in the number of older people supporting family members.
Currently in Spain 4 in 10 seniors (40.4%) financially help a family member, in 2010 this percentage was 15.1%.
Through the wonders of Google translate you can read the Spanish web site detailing this research. Dick Stroud
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