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Sunday, September 16, 2012

Wellness but only if you are young




JWT has an article about wellness that starts: Shoppers are looking to brands to educate them on complex topics and help them navigate their choices, perhaps no more so than in the confusing realm of nutrition. 

You can see from the video how one company is addressing the issue. How amazing that it seems to almost ignore the older demographic. A couple of older looking faces but most of it is for the sub-40s. I wonder if this is an oversight or intentional? Dick Stroud

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