Thursday, January 10, 2013

Well done Toyota - elegant and functional design

Toyota is now-launching 2013 Toyota Avalon and is looking to appeal to customers in the target 40- to 60-year-old market. Yep, a car manufacturer targeting the older market. who still enjoy the virtues of a relatively full-bodied automobile. Have a read about it in BrandChannel

I really like the way it is explaining the controls. One message - they are functional and great to have. Second message - they are really easy to use. Third message - right at the end - the dealer will do the complex stuff of changing the advanced features. 

I suspect that Toyota have been watching a lot of Apple ads. You could do a lot worse and do the same. Dick Stroud

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