All about improving the customer experience for older consumers
Sunday, May 12, 2013
Marketing to Boomers - Financial Services Forum presentation
This is a podcast of a presentation that I gave last week to the Financial Services Forum during a conference about marketing to Baby Boomers.
It was an excellent event and I enjoyed meeting a couple of new people with interests in the ageing consumer - Martin Clarkson, Director, Elderberry Associates and Tom Hind, Director of Creative Content, Getty Images
Enjoy the podcast. You can also download a PDF of the slides. Dick Stroud
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