Tuesday, July 30, 2013

Are you feeling anxious. You are in good company. JWT thinks this is important (so do I)

This does not have anything specific to do with the older consumer but I think it is an important factor that impacts their behaviour - as it does other age groups.

The JWT Anxiety Index has been in existence for some time. This is an interesting video that gives a global view of what makes us anxious. Dick Stroud

No comments: