The CMO of Britvic, was reported this week as saying that his company is moving to reach an ageing population as well as a demographic that is “poorly served” - I think this means older adults.
“There is very little for adults to enjoy in the soft drinks market,” he says. “It’s a big opportunity.”
The company will launch French brand Teisseire in the UK in February, a premium syrup that can be added to water, alcohol or coffee. I am sure there is a more marketing friendly description but that one doesn't sound that appetising.
The brand will target adults with a premium proposition, as well as a no-sugar variant, as part of the company’s move to tap into the adult soft drinks market, an area which it says is under-represented in terms of share.
If I see anymore information about this venture I will let you know. Dick Stroud