Wednesday, July 06, 2016

A useful infographic about the ageing workforce but with on big omission

The HR and Marketing functions have one thing in common - their customers are getting older.

I have always thought that marketers could learn from their HR peers in trying to adapt to the changing needs of their most important asset (customers and workers).

This is an interesting infographic that covers many of the factors involved in ensuring that an organisation is in good shape to deal with demogrpahic change.

Unfortunately, like all the infographics for marketers it makes only a passing mention about the need to understand and respond to the physiological changes of workers.

Lots about understanding their financial needs   - not much about ensuriung that where they work and what they do takes account their older minds, bodies and senses. Dick Stroud

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