Monday, February 06, 2017

Use of social media in the US is plateauing - especially amongst the young and old

Pew Internet is a bit like OFCOM in the UK. It publishes excellent market data for zilch.

So, if you want to know what is happening with the uptake of digital in the US you should download the most recent fact sheets. To get a quick summary read Laurie Orlov's comments.

I think the graph makes the point about how the uptake of social media is levelling off and in the case of the 65+ starting to fall.

My bet is the UK data will be very similar. Dick Stroud

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