Audi’s never follow rules campaign

The luxury car industry has attracted a lot of criticism for the mismatch between its advertising and customers (mainly 50+).

Well I reckon the Audi’s (US) new campaign (Rules for people who never follow rules) is brilliant. As you can see it features a superb cross age/ethnic range of people. David Bowie (no introduction needed), Azar Nafisi (Author of Reading Lolita in Tehran), Freddy Adu (World’s youngest pro soccer star aged 14), William Macy (actor famed for his anti hero roles).

Have a look at the accompanying web site for the full story. Dick Stroud: www.20plus30.com


Audi Rules advertising campaign