Friday, October 07, 2005

Demographics of eBay users

Ever wondered who is buying and selling all of that stuff on eBay? Are they the budding entrepreneurial youth – the bored middle aged or the 50-plus who are trying to supplement their miserly pensions.

All is revealed in this document from eBay.

As you can see: half of all eBay users are 45+. The most popular category of products is collectables.

Now this does raise an interesting question of the match between eBay and Skype (eBay recently aquired Skype, the VoIP service) . eBay has and older audience, Skype’s is very young. I am sure the bright spark consultants advising on the acquisition will have an answer to the question – I would like to hear it. Dick Stroud

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