Simplistic and misleading are the first two words that come to mind when describing the way the media has covered the subject of marketing to the 50+. Why is this? What needs to change?
The media’s reporting about marketing and the over 50s is bogged down in a cycle of trivial and unsubstantiated debate.
Reading an article on the subject is like Bill Murray’s experience in the film Groundhog Day: a ceaseless round of identical arguments, quotes, examples and unresolved questions. The mainstream and marketing media are equally as bad.
Agree with these sentiments? Then have a read of my latest article.Dick Stroud: www.20plus30.com
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