Tuesday, June 08, 2004

US Internet usage segmented by age

The following two images are taken from research data (Nielsen//NetRatings) and shows the fastest growing online population is also the oldest.

The over 65 group surged 25 percent in a year and represent 5.9 percent of the active Internet universe.

Female seniors increased their average number of Web pages viewed per month by 14 percent — compared to 5 percent for males — and the women increased their average time
spent online by 6 percent, spending nearly two more hours online.

Jupiter Research echoes the findings of significant growth, noting that older adults (50 to 64) and seniors (65+) were two of the fastest emerging demographic groups online. Dick Stroud: www.20plus30.com

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