Monday, July 05, 2004

Are you ready for this sort of question?

To: The Marketing Director
From: The Chairman

I have just read this snippet in the Economist and wondered what your plans are for modifying our global brand strategy to exploit this fact.

Twenty-four of the world’s 25 “oldest” countries are in Europe. Japan - at number three - is the 25th. The U.S. ranks 28th. Italy, with 24.1% of the population 60 or over, is the world’s “oldest” country.

Please give a presentation at the Board Meeting on Monday.

Thanks

Very Important Person

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