Do you have a generational identify crisis? Do you get your ‘Matures’ and ‘Boomers’ mixed up with your ‘Xers’ and ‘Yers’? Not sure where your ‘Pre-Boomers’ and ‘Millennials’ fit into the hierarchy of age segmentation?
Don’t worry. There are other marketers, just like you, too embarrassed to share their generational doubts and questions. My latest article is written for people who feel lost in the Sea of Silly Names that masquerades for a scientific method of age segmentation. I hope it helps. Are you keeping up with the GenJonesers. Dick Stroud: www.20plus30.com
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