I discussed in my posting on June 4th (The young marketer’s nightmare) how deafness is becoming a major problem and is spurning a successful business in catering for people with hearing needs.
This article in the Chicago Tribune (I think you need to register) talks about the demand for new products created by the loss of hearing suffered by those in their 50s and 60s.
Matt Hutchinson, director of marketing at Clarity, a division of Plantronics, says: “There is a huge market when combining the hearing needs of senior citizens and Baby Boomers, who have hearing loss because of rock 'n' roll and everything”. Having recently sat in my car, waiting at the lights, as it shook to the mega watts of sound power coming from the adjacent car, I don’t think it is a problem that will be going away in the foreseeable future. Dick Stroud www.20plus30.com
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