The "Generational Media Study" examines how the Internet, television, radio, newspapers and magazines compare across the age groups. Some may be tempted to say that the positive outcome is not altogether surprising — since the study was sponsored by the Online Publishers Association (OPA) — but the findings leave little doubt that media attitudes, usage and habits are changing, and the influence of the Internet can not be denied.
What I found so interesting were the very small differences that now exist in the way the Internet is perceived by different age groups.
The results in the diagram came from the responses to this question “Please think about how you use the Internet and indicate how much you agree or disagree with each of the following statements”
Maybe it is that that I have become convinced that there are few differences in consumer behaviour over the range 25-60 and that I am looking for examples to prove that conclusion. At the moment that is not a difficult task. Dick Stroud www.20plus30.com
Attitudes to using the Internet
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