Tuesday, September 14, 2004

The car industry discovers the 50+

An interesting article in Business Week about what part of the car industry is doing to aid the older motorist.

I particularly liked these comments:


As people get older, they're going to be stressed out and confused more. Nothing like a precise physiological prognosis.
What's driving them (the car industry) is an increasing body of research showing that making cars easier to handle for older drivers will also help younger drivers. "The more we study this, the more we find that features that are good for older drivers are good for everybody” (Jeff Pike, a senior technical specialist at Ford). Why doesn’t that surprise me?

Worth a read. Dick Stroud www.20plus30.com

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