Older workers rule - OK

The most recent edition of the BBC radio programme called In Business was entitled “keep working”. Not too much imagination is needed to guess that it was about the world of work in the era of an aging population.

It is not directly related to Marketing but gives a good overview of the business issues resulting from an aging population.

You can listen to the programme on the BBC web site.

One of the speakers was Tamara Erickson who wrote an article for the Harvard Business Review in March 2004 (“It’s Time to Retire Retirement”.

The graph in this posting, taken from the HBR article, shows the magnitude of the changes in the US working population. Non-trivial. Dick Stroud: www.20plus30.com



HBR article about the US working population