X Tribes Silvers is published by a company called Xtreme. As the dreaded word ‘Silvers’ suggests it is about older people. Xtreme provide media intelligence
In the summer edition of their publication they cover five themes.
Eternal Youth - The older we get the younger we think and act type of stuff.
Senior Specialisation – should the marketing and advertising industry have heavyweight niche agencies specialising in older people?
The New Grandparents - The role of the grandparent in today’s society is changing, what does this mean to marketers?
Only The Lonely – the increasing number of older Europeans are finding themselves isolated and lonely. What does this mean?
Never Had It So Good - older people are wealthier, healthier, more powerful and happier than ever before. Not exactly new thinking.
Lots of the arguments have been well exercised and add little new insight. But, the item about senior specialisation is worth a read. Dick Stroud www.20plus30.com
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