Growth in the 50+ equals revenue growth. For some.

This quote, by Rick Adler the founder of Senior Network, is the opening sentence on an insightful article about 50+ business: "Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years”. I don’t know if the calculations are correct but it is an interesting argument. Worth a read. Dick Stroud www.20plus30.com