Age Concern has published a new book about the 50+.
The title is Older richer fitter and it all about identifying the customer needs of Britain’s aging population. David Metz is joint author with Michael Underwood. Over the past couple of years I have got to know David and have seen the meticulous way this book has been researched and written. David is one of the founders of Population Aging Associates a consultancy organisation that focuses on the business and social effects of aging.
His new book provides an excellent guide to what is happening as the UK population ages and how businesses should react.
It is well worth reading. You can purchase the book from Age Concern’s bookshop.
Dick Stroud www.20plus30.com
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