Prudential Financial has conducted a study (in the US) of more than 1,000 baby-boom generation women. If you are in the Financial Services industry you should read the report. It shows, very clearly, that older women are taking an increasing amount of responsibility for their own and their family’s financial affairs. I suspect a similar pattern is occurring in the UK.
Even if you are not in the Financial Services industry it is worth having a look at the Merrill Lynch Web site to see how much effort they are putting into the 50-plus age group. Very impressive. Dick Stroud www.20plus30.com
No comments:
Post a Comment