Consumers Are the New Creative Directors

If you want to know what will determine branding in the future then you should have attended the 9th Annual Future Trends Conference.

This article describes six mega trends that will shape our marketing thinking (maybe) – the title of this posting being one of them. Others include “Information Overload: Don't Waste My Time” and “ From Multi-Channel to Uni-Channel”.

I have to say that most of the examples given to illustrate these ‘trends’ were at the margins of marketing but the article is still worth a read.

These were the writer’s concluding comments: “I was struck that one scenario in particular was not addressed more fully—the phenomenon that the mature market, aging baby boomers, will completely redefine what "old" and "aging" means. With the average American now living about 30 years longer than 100 years ago, what's considered old? What's considered middle-aged, for that matter? If the brands in these consumers' lives rely on the stereotypical notions of older as an uncool, has-been demographic, they'll perish”. And so say all of us!
Dick Stroud www.20plus30.com