It is reckoned that there are over 1 million retired Brits living overseas. Without any doubt this figure is going to increase.
Spain has been the most popular destination but it seems that there are a lot of other spots around the world competing for the retired emigrant’s £s.
This interesting article in an Egyptian online business paper gives a good summary of other countries, including Egypt, who are in the race for the retiring Westerner. Thailand, Panama, Costa Rica are all making a play to become the country to relieve the European and American of their retired income.
The interesting thing for marketers is the subsidiary products and services that will be required when large swathes of the 50 plus decide to pack their bags and decamp halfway across the world.
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