All about improving the customer experience for older consumers
Tuesday, September 20, 2005
Lycra is not the answer to everything
Bob Hastings is the CEO of a Chamber of Commerce in Maine (US) — and he's not thrilled with his state's advertising campaign for tourism. Read Chuck Nyren’s blog about why Mr Hastings is unhappy and what that tells us about advertising to the 50-plus. Dick Stroud
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