Having spent the last couple of years telling other people why they are wrong in their marketing to the 50-plus I thought it was about time to set the record straight.300 pages telling you everything you ever wanted to know about the 50-Plus market. Interested? Go and to the book web site and see what the book is all about. You can even download a free chapter. That is an offer you cannot refuse.
This is what some of the reviewers said about the book.
Michael Harvey, Consumer Planning Director, Diageo (Famed for brewing Guinness)
Company Presidents please note - your current marketers are about to make the same mistake as their predecessors, ignoring the 50+ consumer until they're one themselves and retired. But there is a solution - give them this book to read immediately.
Simon Thompson, Marketing Director, Honda (UK)
There is no such thing as age, the World can only be segmented based on behaviour; that is assuming you believe segmentation is still possible. The future of Marketing is based on even handed, intelligent, inclusive strategies. Read this book in detail and take the risk. Do as it recommends.
Professor Malcolm McDonald, Emeritus Professor of Marketing, Cranfield School of Management
To say that the over 50s is a neglected market would be the understatement of the decade. Dick Stroud has written this fascinating, fact-filled book on how to target this growing and extremely prosperous group. It is a veritable cornucopia of facts, information and guidelines. It is as good as an encyclopaedia and deserves to be a best seller.
Don’t forget have a look at http://www.the50plusmarket.com
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