It is very easy to chuck the word ‘boomer’ into a product pitch and think that it will instantly have a resonance with all of the people born between 1946 and 1964.
The latest example of this is the "Revenge Of The Health Boomers". A PDF file masquerading as a free Ebook.
I loved the first few sentences of the document.
The word nutraceutical has come into common use in the last 10 years (not in my part of the world) as the interest in nutritional supplements has surged. Several natural products have become available over the past few years and look to be stars in this area. Among these are; Xanthones, Mangosteen and Zeolites - the most promising of cutting edge nutraceuticals that interrupt the biological process that cause inflammation and toxicities. This potential and the desire of Baby Boomers to stay healthy longer without side effects could radically change the future ……………….
Beware products bearing descriptions containing the word ‘boomer’. Dick Stroud
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