Telecommunications giant BT marked this "important day" by launching the Internet Rangers initiative – a way for grandchildren to show thanks, respect and at the same time promote digital inclusion. (There words not mine). The press release goes on to say this site is: “in recognition of their 13 million grandparents who make vital contributions to family life and the well being of their grandchildren”.
BT found that 32% of parents and grandparents were taught some computer skills or encouraged to surf the net by a child aged 13 to 16 years old, and 19% received online help from a 5 to 8 year old. Recognizing how effective these computer kids are at encouraging grandparents to go online, BT launched a site that offers tools, advice and activities for kids to use as they help engage their pupils (grandparents) with the internet.
Mike Hughes, head of BT’s Digital Inclusion Campaign explains, "It's wonderful to see the generations united through the technology. It's a real morale boost for young people as they assume the role of teacher and mentor, and to the older generation the internet can open up a whole new world where hobbies and interests can be explored; they can keep in touch with friends and family and of course, prove that its never too late to learn a new skill."
I think it is great to see that BT has decided to target the older demographic and is using their children and grandchildren as influencers/educators. Ten out of ten for basic marketing. What does induce a degree of nausea is wrapping the whole thing up as doing a favour for mankind by helping granny access her e-mails.Dick Stroud
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