Understanding the effects of aging on the sensory system

I was sent this paper by Youmasu J. Siewe who is a health and family development specialist.

It is an excellent summary of the reasons and effects of older people being unable to see, hear, feel, taste, or smell as well today as they did ten, twenty, or thirty years ago.

Generally, these changes begin around the age of 50 years. All of a sudden there is a need for using bifocals to turn up the sound on the television to add more seasoning to make food taste good. All of these symptoms are part and parcel of growing older.

It is important for marketers to understand the physiological effects of aging if they want to be designing products that satisfy the requirements of older people. Reading this paper is an excellent starting point.Dick Stroud