Brain Training could prove a hit with older gamers

This article in gamesindustry.biz announces that SAGA (The UK company that specialises in the 50-plus) will be carrying advertising from Nintendo.

The Saga advertising campaign will focus on Professor Kawashima's Brain Training, a Nintendo DS title that tasks players with completing a series of mathematical, cognitive and language-based tests. Players are rated according to speed and accuracy and are given a "brain age", with the aim being to reduce your brain's age to 20 through daily training.

I can imagine a lot of SAGA’s readers wincing at the thought of have the brain of a twenty-old. It seems that a market in anti-wrinkle brains is developing nearly as fast as the one for anti-wrinkle skin. Dick Stroud