Thursday, February 09, 2006

Suntory revives whiskey brand for retiring boomers


Suntory has put two and two together and made BINGO.

Japan is going to have a flood of retiring boomers with time on their hands. Boomers like drinking whiskey. Conclusion, there is going to be a lot more people with the time (and the money) to get smashed/drunk/legless/sozzled…. Sounds like pretty good marketing to me. Dick Stroud

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