Yet another Boomer segmentation

The Natural Marketing Institute does the following, in their own words: “Our dynamic capabilities focus on the well-being of people and products, and the environmentally and socially responsible sustainability of the planet.” Okey Dokey.

Well, NMI has used its “Healthy Aging/Boomer Database™” to come up with yet another set of segmentation categories of the US Boomer market. For example:

ARRIVERS: (19% of Boomers) The most financially prepared, proud of their accomplishments and successful at achieving their ambitions. They understand the connection between lifestyle and healthy aging. Products that enhance self-direction and independence appeal to this segment.

STRIVERS: (18% of Boomers) A youth-oriented segment that is healthy in body, extremely active and well on their way to achieving their goals. Attracted to non-mainstream, anti-aging health products that are hip, cool and trendy. Likely to be searching for the fountain of youth. Very brand loyal consumer group.

If you want to know more about the other categories (Worriers, Bewildered and Peter Pans) then read the press release. Sample size 1500, number of Boomers 76 Million. Okey Dokey. Dick Stroud