The press release tells us that: Your city may be sold. The Boomers and Seniors World Network is expanding to better serve the Baby Boomers and Seniors in local markets. Our goal is to have a Boomers and Seniors City Site in every city in America.
Mr. Eulenfeld, the company’s CEO explained that the Baby Boomer and Young Seniors market place is exploding across the nation. Every major company in America is spending millions on marketing to the Boomers on a national basis. Well that is news to me!
Mr. E goes on to say:
“Boomers and Seniors need to know what is going on in their own backyard. We are going to localize the Boomers and Seniors marketplace for the benefit of consumers and marketers with our city sites. Every city website will have its own distinctive style and look with emphasis on the community. Each Boomers and Seniors City will have a real estate directory, financial directory, pharmacy, dating site, travel agency, medical directory, and a medical discount plan etc ……………….
Go and have a look at the company’s web site and you will see a perfect example of how not to create a web site for the 50-plus. Let’s hope the business model is more robust than then web site. Dick Stroud
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