Anne Sweeney, president of Disney-ABC Television Group, told a cable industry conference that the audience for Disney and others was changing. In particular, she said, studies showed that 40 per cent of the eight-to-27-year-old audience came home after school or work and used between five and eight devices, many at the same time, before going to bed. Wow. The secret is out. Loads of 8-27 year olds are using their feet to make mobile calls!
“Forty per cent of baby boomers go home and watch TV,” she said. Boring olds sods.
A similar message appeared in this article that talks about newspapers migrating online.
According to Ken Doctor, an analyst with Outsell "the basic trend is unmistakable. We've seen in our own survey that the average age of a daily reader is 55 years old, and the group with the strongest preference is 50-plus, while the strongest preference for online editions, as well as online news aggregators, is 25-34." Dick Stroud
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