Monday, April 17, 2006

That makes two of us

Good to see another company becoming an interactive agency for the mature market.

Immersion Active is a Maryland (US) based interactive design and marketing firm that has recently announced that it is concentrating on marketing to 50-plus audiences with services specific to that market.

The more companies in the market and shouting about the need for companies to take account of older audiences, when designing and operating online channels, the better. Dick Stroud

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