Web sites that are optimised for older eyes are hard to find. If you are interested in online marketing then read this article – if you are not interested in online marketing then you should be.
It is about how Travelocity.com helped customize a version of its Web site for AARP.
If you haven’t time to read the article then have a look at the 50-plus friendly Travelocity web site.
An interesting faclet from the article. In the last 6 months, 27.4 million people, age 55 and older, bought something online (an increase on the previous 6 months). By contrast, the overall number of adults who bought something online in the past year dropped to 107.4 million from 112 million. Dick Stroud
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