Online: pop-up ads annoying

I know that that the 50-plus hate pop-up ads. It seems they are not alone.

Around 86% of online consumers do not like pop-up internet ads and even have negative feelings about the brands advertising this way, according to a survey.
In one of two studies carried out by research and data company CCB, almost 60% of the 3,096 respondents said the appearance of pop-up ads might even stop them from visiting the website again.

The second study shows that two-thirds of consumers are unable to remember a single brand name they have recently seen advertised online. The most recalled brand, Dell, was recalled by only 47 out of 2,000 people.

The MD of CCB, said: "This would indicate that brands, which have until now regarded online advertising as a cut-price medium where even intrusive, thrown-together ads will generate additional responses, need to examine the effect this activity is having on prospects who are far more likely to respond negatively than positively."

Despite the fact that 14% of CCB's respondents said they do not mind seeing pop-up ads, half of those added that they can't remember ever clicking on one for further information.

More than half found the ads "mildly" or "highly" annoying and "never take notice of the brands/products". In addition, 27% said they make them feel negatively towards the brands being promoted. Dick Stroud